The Domestic Worker Safety & Dignity Project addresses the work life of immigrant Latina domestic workers, with the vision of transforming the work conditions within and the perception of this industry as undervalued women’s work to a respectable contribution to the economy.
LOHP partnered with La Colectiva, a Latina domestic workers’ organization, and Underground Advertising to create a social marketing and media campaign. Transit ads, posters, billboards and outreach events aimed at employers and workers highlight the mutual benefits gained from this work relationship and communicate key messages:
- Support safe, dignified jobs for domestic workers
- Use non-toxic products to protect the health of workers and the people they work for
The project also involves training workers on non-toxic cleaning, media skills and negotiation to improve working conditions.
Members of La Colectiva proudly appear in the campaign materials. Through a participatory process, domestic workers helped develop the messages and theme for the campaign: Comunicando poder y esperanza (Communicating Our Power and Our Hope).
For more information, visit the project website at www.lacolectivasf.org or http://newroutes.org/projects/domesticworkerdignity.
Partners: Robert Wood Johnson Foundation, La Raza Centro Legal, Underground Advertising